Soberness Logomark

Assignment Design a distinctive logomark for Soberness, a podcast featuring candid conversations about sobriety, recovery, and the many paths people take to get there. The identity needed to be meaningful, modern, and versatile—communicating the podcast’s focus on dialogue while subtly referencing its connection to addiction and transformation. Approach The logomark is built around a stylized speech bubble—an immediate reference to conversation and the podcast format. Integrated into its base is a microphone formed from the silhouette of an inverted wine glass, symbolizing the transformation from addiction to dialogue, from drinking to speaking. It’s a quiet but powerful visual metaphor for reclaiming one’s voice through sobriety. Results The logomark is now the cornerstone of the Soberness visual identity, used across its website, podcast platforms, and social media. It resonates with listeners for its clarity and layered symbolism, grounding the brand in meaning without saying a word.

From the original award submission.