Pivot Web Application

Pivot is Designology’s proprietary web-based consumer insights platform, built to simulate realistic virtual shelf and e-commerce environments for fast, behavior-driven qualitative and quantitative research in the CPG space. Pivot began as a customizable virtual shelf and e-commerce testing platform, allowing us to test new ideas and designs in realistic, competitive retail environments and observe and track real-time consumer behavior. But the real innovation came from Pivot’s dynamic, behaviorally-based surveys. As consumers shop, their actions shape personalized follow-up questions, helping uncover not just what they do, but why—unlocking deeper, more human insights. This makes the Pivot website highly versatile: it maps shopper journeys, refines e-commerce taxonomy, optimizes shelf assortment, and measures the impact of advertising, pricing, and packaging—all in a lifelike, in-context setting. The site UI/UX is designed for both consumers and clients, featuring an intuitive survey experience and a customizable client dashboard with real-time results, including our “Product Impact Scorecard.” Built-in data cleaning and bot protection ensure the insights are clean, trustworthy, and ready to act on.

From the original award submission.