Palo Alto Networks MITRE Video

PAN MITRE ATT&CK Campaign For the 2024 MITRE ATT&CK® Evaluations — the toughest yet — Palo Alto Networks didn’t just show up. They delivered. We built an integrated campaign around that dual meaning of “tough”: this year’s evals raised the bar, and Palo Alto raised theirs even higher. While competitors leaned on spin and selectively curated stats, we led with raw, unfiltered performance data. The creative leaned into strength-and-conditioning visuals and messaging to reinforce resilience and preparedness, culminating in a gritty, high-impact video voiced by a commanding female narrator. No puffery. Just power.

From the original award submission.