Organicville Brand and Package Redesign

At Organicville, the goal was simple: make organic food feel irresistible. That meant breaking away from the category’s familiar cues and embracing a bolder, more expressive approach, one that’s full of life and flavor yet still screams organic. Working alongside the team at Litehouse, Inc., CBX conducted a comprehensive brand redesign spanning identity, logo, and packaging. The output is a crave-able, modern system designed to change perceptions, elevate shelf presence, and make organic an easy choice for everyday meals. Keep an eye out at your local grocery stores for the new Organicville rebrand coming soon!

From the original award submission.