Oliver Ciderworks Packaging

Oliver Ciderworks redefines modern cider—transforming a legacy offering into a bold, ownable brand built for today's shelf. Rooted in Oliver's iconic balloon, we reimagined the asset as a dynamic, fruit-forward storytelling device, elevating real ingredients while preserving brand heritage. The system pairs craft credibility with contemporary clarity—using expressive fruit cues and streamlined hierarchy to clearly signal "Hard Cider" while standing apart in a crowded RTD space. A distinctive, scalable visual identity delivers immediate shelf impact and establishes a cohesive, recognizable brand world for Oliver Ciderworks.

From the original award submission.