Enter a GDUSA competition to have your work showcased across Projects, Firms, and Designers.
Made with
Own this work
ShareCite this page
Premier Packaging Corporation. (2025). Nopalera Fragrance + Hand Cream Travel and Trio Sets. GDUSA Gallery. https://gallery.gdusa.com/project/nopalera-fragrance-hand-cream-travel-and-trio-sets
Design briefing
An AI-assisted expert read. Included with Pro ($19/mo).
American Inhouse Design Awards 2025
Nopalera's packaging celebrates Latina culture with sustainable designs inspired by the resilient nopal cactus.
Nopalera Fragrance + Hand Cream Travel and Trio Sets The Nopalera Travel and Trio Sets celebrate bold beauty, cultural heritage, and clean design—brought to life through premium, sustainable paperboard packaging. Each box reflects the brand’s mission to elevate Latina identity and proudly centers on the **nopal cactus**, a resilient Mexican plant known for its skin-nourishing properties and symbolic significance in Mexican culture. This packaging is more than functional—it’s a tactile expression of brand storytelling, rooted in heritage and elevated by simplicity. **Product Formats:** 1. **Fragrance + Hand Cream Travel Sets** * Flor de Madera (orange box) * Bosque Místico (green box) * Dulce de Cuerpo (yellow box) 2. **Fragrance Trio Set** (black box with vertical color bars) 3. **Hand Cream Trio Set** (black box with vertical color bars) Each carton is designed for retail readiness, gifting, and direct-to-consumer fulfillment. **Material & Production Details:** * **Substrate:** .020 SBS paperboard * **Travel Sets (orange, green, yellow):** • Exterior: 2 custom Pantone colors • Interior: 1 match color • **Matte varnish** applied overall * **Trio Sets (black):** • 1-color black exterior with matte varnish • Interior: 3 full-bleed vertical color bars (yellow, beige, orange) corresponding to the fragrance line • Die-cut windows designed to display product while maintaining structure • Fold-flat structure for shipping efficiency **Design Story:** Creative direction by **Abby Haddican** delivers a bold yet minimal aesthetic, letting color and structure do the storytelling. The outer cartons use vibrant Pantone-matched hues with confident restraint, while the interiors reveal saturated bands of color that nod to each product’s personality. At the heart of the brand—and reflected in the strength and clarity of the design—is the **nopal cactus**, a symbol of resilience and nourishment, which powers every formula in the Nopalera collection. **Sustainability Highlights:** * Fully recyclable paperboard * Plastic-free design (no PET, foam, or lamination) * Efficient structural design to reduce shipping waste and maximize space * Produced using standard SBS board These cartons have helped Nopalera extend its identity across multiple touchpoints—from upscale retail to e-commerce—while staying true to its roots. Bold, functional, and inspired by nature, the packaging reflects the brand’s ethos: **luxury skincare powered by the nopal cactus, elevated through design, and rooted in culture.**
From the original award submission.

Package Design
Firm
Heaven Hill Brands Creative Services Department

Package Design
Firm
Costco Global Packaging Graphics

Package Design
Firm
The Home Depot

Package Design
Firm
Costco Global Packaging Graphics

Package Design
Firm
The Home Depot

Package Design
Firm
Sam’s Club - Member's Mark Creative Team

Package Design
Firm
WK Kellogg Co Design Team

Sales & Self Promotion
Firm
Premier Packaging Corporation