NIBCO PressACR ‘ICY Series’ Ad Campaign

The NIBCO PressACR “ICY Series” ad campaign leveraged a bold, temperature-driven creative concept to reinforce performance in demanding HVACR applications. Spanning print, digital ads, and a point-of-sale counter mat, the campaign used memorable headlines like “Stay Frosty” and “Keep Your Cool” to connect product benefits to real-world jobsite conditions. Consistent visuals and messaging across each touchpoint helped build recognition while positioning PressACR as a reliable, efficient solution for contractors and specifiers.

From the original award submission.