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Bank of America, Enterprise Creative Solutions. (2025). More Powerful Possibilities For Women In Sports. GDUSA Gallery. https://gallery.gdusa.com/project/more-powerful-possibilities-for-women-in-sports
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American Inhouse Design Awards 2025
Bank of America's ad champions women's empowerment in sports, celebrating the Women’s Sports Foundation's impactful legacy.
Bank of America’s ongoing work to invest in women includes advancing women’s economic empowerment in communities around the world through access to training, mentorship, capital and philanthropic support. The bank is committed to investing in women by being a Great Place to Work for teammates, supporting clients and women-owned businesses, and being proactive in the communities where we live and work. This Bank of America Private Bank ad celebrating the Women’s Sports Foundation’s 50-year legacy and the 2024 honorees at its Annual Salute to Women in Sports event is an example of this commitment. Bank of America supports the Women’s Sports Foundation’s mission of being an ally, advocate and catalyst for tomorrow’s leaders and its goal of enabling girls and women to reach their potential in sport and in life. Here, the image of two women gazing across an empty playing field evokes the powerful possibilities supporting and empowering women in communities around the world can bring. The ad also embodies the foundation’s vision that, no matter who you are, who you love, where you live or what you look like, you deserve the chance to move and to play.
From the original award submission.

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