Lunazul Primero Campaign

Primero by Casa Lunazul stands out on the shelf as a premium, clean, and well crafted tequila that cuts through the noise. We developed a campaign complimenting the brand's effortless confidence: keeping the visuals simple, photography lighting soft, and composition centered to create a focused look that evokes the premium nature of the brand. We were responsible for most elements seen in the visual, from art directing the photography to the graphic design and layout (and even the packaging design). This key visual now lives on in various forms of advertising such as banners, truck wraps, and various retail Point-of-Sale materials.

From the original award submission.