Life Safety Training Campaign

The Life Safety Training project was a multi-channel initiative designed to teach essential life-saving skills to team members across the organization. We developed a cohesive suite of materials, including a PowerPoint, companion tri-fold, testimonial video, and supporting digital and physical assets focused on simplicity, accessibility, and real-world usability. The strategy centered on using authentic employee stories to build emotional connection, paired with clear, action-oriented content and a coordinated rollout across internal channels and in-person touchpoints to drive training enrollment and sustain momentum over time.

From the original award submission.