#IYKYK Pitch Competition

Experian’s ​#IYKYK (If You Know, You Know) Pitch Competition ​is the main event under ​a ​broader Experian program called B.A.L.L. (Be A Legacy Leader​) for Life​. The branding we worked on for these programs, which aim to teach financial literacy to young people in underserved communities, brings the fun, competitive nature of sports into ​the financial education​ sphere. ​ As the IYKYK competition continues to expand, so does its branding. To keep things vibrant, new elements were introduced to capture the energy and potential of the young adult community. These dynamic additions allowed us to transform our campus event. The branding elements spanned environmental design, print, web, and apparel.

From the original award submission.