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American Inhouse Design Awards Winner
American Inhouse Design Awards 2025
#IYKYK Pitch Competition
Experian's #IYKYK competition blends sports energy with financial literacy for underserved youth.
The Story
Experian's #IYKYK Pitch Competition serves as a cornerstone of the B.A.L.L. (Be A Legacy Leader for Life) initiative, aimed at enhancing financial literacy among underserved youth. The design solution integrates the competitive spirit of sports with financial education, creating an engaging and vibrant atmosphere. To reflect the evolving nature of the competition, new branding elements were introduced, including dynamic designs across environmental installations, printed materials, web interfaces, and apparel. This holistic branding approach not only revitalized the campus event but also resonated with the energy and aspirations of the young adult community, fostering a deeper connection to financial literacy.
Category
Signs, Environmental & Experiential Graphics
Creative Credits
DesignerTony Venegas
