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Idahoan Foods Tapatio Social Launch
“To launch Idahoan’s spicy collab with Tapatio, we turned up the heat with a social-first campaign that made mashed potatoes feel like the main event.”
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Creative Credits
Creative DirectorAustin Scott
Editor
In the entrant's words
To launch Idahoan’s spicy collab with Tapatio, we turned up the heat with a social-first campaign that made mashed potatoes feel like the main event. We created a bold content suite—high-impact photography, fiery motion graphics, and punchy videos—that brought the comfort-meets-kick mashup to life. Every asset was built to ignite feeds and fuel conversation, from teaser reels to fire-laced GIFs. By leaning into hot sauce culture and visual storytelling, we didn’t just show spice lovers the new flavor—we made them feel it. The result was fiery, scroll-stopping content that gave Idahoan serious spice cred across Instagram. Instagram (additional links) https://www.instagram.com/reel/DAjdl3iSxea/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== https://www.instagram.com/p/C-lAsX4usU5/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== https://www.instagram.com/p/DA1crxuJ8J2/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
From the original award submission.
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Brandon. (2025). Idahoan Foods Tapatio Social Launch. GDUSA Design Gallery. https://gallery.gdusa.com/project/idahoan-foods-tapatio-social-launch
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