IBM Consulting Content+

Outcome Since launch, Content+ has achieved a 5x increase in engagement across IBM Consulting’s Offering Portfolio, becoming the go-to destination for 130,000 consultants. This transformative platform has redefined internal enablement by not only centralizing access to 38 service products and supporting assets but also delivering a seamless, high-quality experience that mirrors the standard IBM sets for its clients. More than a content repository, Content+ has become a strategic hub—empowering teams to lead with clarity, confidence, and impact. Challenge Before Content+, consultants struggled with disconnected, outdated, and difficult-to-locate information. Valuable content was scattered across hard drives, hidden in disparate systems, and lacked a single source of truth. This inefficiency made it difficult to build compelling, client-ready propositions, consuming time and undermining trust in internal tools. The existing experience did not reflect the high standards consultants needed to deliver externally, nor did it support IBM’s internal transformation goals. Solution We approached Content+ as a product experience, not just a website—designed to meet the real-world needs of our internal consultants. Grounded in user-centered design, the platform prioritizes trust, usability, and intuitive navigation. It offers instant access to the full portfolio of services, capabilities, software, sales kits, and subject matter experts in one unified, design-forward interface. The result: a best-in-class internal platform that empowers consultants with speed and confidence, aligning IBM’s internal tools with its client-centric mission.