OpenArc Corporate Advisory Website Design

Dynasty Financial Partners approached us with a record-setting brief: develop the brand — messaging, positioning, and visual identity — and website for the launch of what would become the largest breakaway team in wealth management history: 175 people and $129 billion in AUM. With such a high-profile launch, we needed to develop a credible branded digital presence that also reflected the team’s own values and personality — not those of the institution they were leaving behind. Central to OpenArc’s personality was a distinct view of stewardship. They believed being a fiduciary has as much to do with service and education as it does with outcomes, that this level of care is the structure supporting their clients’ definition of a life well-lived. The website makes use of a visual language that communicates the team’s perspective even in the absence of copy. The name “OpenArc,” along with the firm’s open-architecture approach, illuminated a natural metaphor: architectural blueprints. We take advantage of the expected blues, but refined into more vibrant tones to keep the impression contemporary and approachable — the same impact as the brand’s typography. Page layouts are clean and angular — blueprint approved —, and make use of the logo mark’s silhouette to reinforce brand equity while tempering the intensity of more grid-like elements. The layouts make use of ample whitespace. What could come across as sterile instead feels clean and aspirational when paired with custom photography. Our guidelines capture collaborative moments, bright atmospheric light, and an optimistic sense of space. The resulting system gave OpenArc an identity that matched its scale while signaling a clear step forward as an independent firm.