Huxley Energy Rebrand

HUXLEY IS NOT JUST ANOTHER ENERGY DRINK In today’s energy aisle, intensity is the default. There are hundreds of brands fighting for the same caffeine-obsessed consumer. Let them. HUXLEY brings new consumers to the category that have long been ignored by the incumbent brands thanks to our refreshing take on energy. At HUXLEY, we’re reimagining what an energy drink can be — DELICIOUS, HYDRATING, and made with REAL INGREDIENTS to give you a BALANCED BOOST. Their new look & feel articulates this positioning of real fruit juice and a balanced boost, using illustrations of fruit and callouts inspired by produce stickers. Classic typography and lockups help communicate the HUXLEY difference.

From the original award submission, lightly copyedited.