Harris Crowne Custom Color Advertising

To elevate the luxury experience of the Harris Crowne pontoon and entice both current and prospective customers, the Crowne Custom Color Campaign introduced a bold new offering: custom paint in any color. This initiative positioned personalization as the ultimate luxury, inviting customers to express their unique style through limitless color options. The campaign’s core objectives were to: • Drive awareness and consideration of the new custom color upgrade. • Showcase the breadth of possibilities, from matching a favorite sports team to coordinating with a personal vehicle to simply reflecting individual taste. • Inspire creativity and emotional connection, reinforcing the idea that a Harris Crowne should be as distinctive as its owner.

From the original award submission.