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Navy Federal Credit Union (NFCU). (2026). Fast & Curious Copilot Challenge. GDUSA Gallery. https://gallery.gdusa.com/project/fast-and-curious-copilot-challenge
Design briefing
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American Inhouse Design Awards Winner
American Inhouse Design Awards 2026
Fast & Curious Copilot Challenge
In the entrant's words
Built as a Fast & Furious–style pun and racing-themed creative system, the Fast & Curious Copilot Challenge reframed Copilot as something to “test‑drive,” not fear—energizing participation with bold, familiar cues like “start your engines” and “life a quarter‑mile at a time.” A streamlined submission path, practical prompt examples, and All Hands visibility (QR code + reminders) reduced friction and normalized experimentation—rewarding creativity while accelerating everyday productivity habits.
From the original award submission.
Creative Credits
