Mental Health Clinic Rebranding

Some brands get to be loud. This one had to be warm. When Integral Care approached us for a full rebrand of their Austin-based network of 38 mental health clinics, the creative brief was clear: inviting enough to lower the barrier for people seeking help at their most vulnerable, and reflective of the high-quality, affordable care at the heart of their mission. The result is a visual identity built on healing purple, confident blue, and forward-moving orange, anchored by a mark that speaks for itself. The engagement covered the full identity system from the ground up: logo suite, color palette, typography, custom iconography, and a set of supporting shapes, graphic elements, and brand patterns that give the system flexibility at scale. #mentalhealth #integralcareatx #healthcare #atx

From the original award submission.