ERC Cum In Campaign

The Story

The 'Cum In' campaign by The Kool Source for the Empowerment Resource Center aimed to promote safe sex among college students in Atlanta. Recognizing the challenge of standing out in a crowded messaging landscape, the campaign utilized clever wordplay and bold design to engage the target audience effectively. By leveraging their prior experience with ERC and a deep understanding of college students' communication styles, The Kool Source crafted messages that were both provocative and informative. The campaign successfully cut through the noise, leading to a notable increase in clinic calls and website traffic, demonstrating its impact on promoting sexual wellness in the community.