Be Free. Be You. Discover Pride Card Redesign

Discover® customers say that, unlike traditional banks, Discover makes them—and everyone else—feel special just for being themselves. So when the Discover PRIDE ERG requested a new, more inclusive Pride card design, we created a card that included all the colors of the Progress flag, communicates hope and optimism, and nods to the visual elements at the heart of the brand: curved shape language, white space, rules, and color palette.

From the original award submission.