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Discover by Capital One. (2025). Be Free. Be You. Discover Pride Card Redesign. GDUSA Gallery. https://gallery.gdusa.com/project/be-free-be-you-discover-pride-card-redesign
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American Inhouse Design Awards Winner
American Inhouse Design Awards 2025
Be Free. Be You. Discover Pride Card Redesign
Discover by Capital One's redesigned Pride card celebrates inclusivity with the vibrant colors of the Progress flag.
In the entrant's words
Discover® customers say that, unlike traditional banks, Discover makes them—and everyone else—feel special just for being themselves. So when the Discover PRIDE ERG requested a new, more inclusive Pride card design, we created a card that included all the colors of the Progress flag, communicates hope and optimism, and nods to the visual elements at the heart of the brand: curved shape language, white space, rules, and color palette.
From the original award submission.
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