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The Home Depot Private Brands Creative Packaging. (2025). Ecosmart Packaging Refresh. GDUSA Gallery. https://gallery.gdusa.com/project/ecosmart-packaging-refresh
Design briefing
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American Inhouse Design Awards Winner
American Inhouse Design Awards 2025
Ecosmart Packaging Refresh
The Home Depot's packaging refresh uses color coding and Universal Select tech for an enhanced shopping experience.
In the entrant's words
Packaging refreshed to enhance the customer shopping experience through intuitive color coding and clear segmentation. This update also introduces Universal Select technology, making it easier for consumers to identify and choose the right lightbulb for their needs.
From the original award submission.
Creative Credits
Creative DirectorAnjum Jadavji
