Customer Onboarding Email Campaign

Customer Onboarding Email Campaign To help new customers quickly discover the full value of Performance Foodservice, we developed a four-part onboarding email series focused on education, engagement, and empowerment. Each email delivers helpful, easy-to-digest content with a consistent visual identity and message hierarchy, aligning with our brand voice: genuine, knowledgeable, and enthusiastic. The series welcomes customers, introduces exclusive tools like One Source solution partners, showcases signature brands and recipes, and provides actionable insights to improve margins and operations. With curated CTAs, dynamic visuals, and segment-specific messaging, the campaign drives early platform interaction and strengthens long-term customer relationships. Built for both performance and personalization, the campaign is designed to make every operator—whether a pizza shop or a healthcare cafeteria—feel supported and inspired from day one.

From the original award submission.