Cool To Work Animated Meta Ad

Question: How does Uline attract candidates to work in its Florida and Texas warehouses during the dog days of summer? Answer: Air conditioning. To promote this cool amenity, Uline created a Meta ad that features a lovable polar bear. The animated frost, background change, and the bear's cold breath could easily give you the chills! We used geotargeted ads in our TX and FL hiring markets to deliver ads to local candidates. The average click-through rate for Meta ads varies from 0.5 to 1.5%. Our Florida ad was 2.9%. Texas was 5.6%. Those stone-cold results were exactly what we were looking for!

From the original award submission, lightly copyedited.