Contender Boats Email Campaign

We fueled demand for the 29Bay launch with a targeted email campaign that combined strong creative, strategic audience targeting, and punchy CTAs. Designed to engage both longtime Contender fans and first-time prospects, each email pointed users to a custom landing page that converted curiosity into action. With performance-focused messaging and cinematic visuals pulled from the launch video, the emails achieved high open and click-through rates. This wasn’t just a product drop—it was a precision-engineered rollout. Backed by data and driven by excitement, the email campaign helped establish the 29Bay as the boat to beat in a crowded category.

From the original award submission.