Braille & Butter Conceptual Project

Over 32 million Americans are visually impaired or blind- yet most everyday products fail to consider their needs. Braille & Butter is an inclusive meal kit program designed to make cooking simple, enjoyable, and empowering for people with visual impairments. Rooted in inclusivity, the brand's visual identity balances function and feeling. The color palette feature high-contrast colors to enhance legibility, while typography uses Braille Institute's Atkinson Hyper-Legible font to make reading easier. Braille translations are integrated across packaging and recipe cards, reinforcing the brand's commitment to inclusivity. Additionally, NaviLens QR codes offer audio description for product details and cooking instructions. Ultimately, Braille & Butter is a brand that celebrates inclusivity- transforming every day cooking into an act of independence, confidence and joy.

From the original award submission.