Beyond the Obvious Holiday Champagne Package

Unimac’s “Beyond the Obvious” Holiday 2025 Champagne Package is a self-promotion piece gifted to clients to showcase the company's fine printing and finishing capabilities. Upon opening the front panel, what appears to be the continuation of the cover water image (as seen through the die-cut circle) is revealed to be the image of a stately feathered white peacock—the symbol of peace, understanding, knowledge and good luck, often associated with victory. This “Beyond the Obvious” concept reinforces the company's ability to work behind the scenes in order to go beyond obvious expectations. Here, Unimac not only displays a myriad of printing and finishing techniques (from multilevel embossing, die-cutting, foil stamping to full pearlized lamination) but also achieves the element of surprise through detailed and skilled workmanship.

From the original award submission, lightly copyedited.