Rex Distribution Center Industrial Branding

This project began with a competitive pitch in which our in-house team proposed a completely new brand identity to reposition the industrial asset and differentiate it within a crowded market. Following the successful award of the assignment, the team led the full creative execution internally, developing the logo, color palette, and typography system to reflect both the character of the property and its surrounding industrial environment. Once established, the identity was carried through every touchpoint with a fully integrated marketing campaign that included a property brochure, eBlast campaign, and on-site leasing signage. By managing strategy, branding, and production entirely in-house, the creative and leasing teams worked in close partnership, allowing for faster execution, stronger storytelling, and a seamless visual experience across print, digital, and environmental applications. Because apparently consistency across every platform still counts as a competitive advantage in commercial real estate. Remarkable.

From the original award submission.