Annual Letterpress Post Card Series

Since 2017, Design Axl has created an annual letterpress postcard series as a way to say thank you and stay connected with clients, collaborators, and friends. What began as a small gesture has evolved into a yearly design ritual—an exploration of form, material, and message. Each edition builds on the last, pushing print techniques and tactile experiences in new directions while maintaining a sense of warmth and personality. This year’s theme, “Misalignment,” celebrates the unexpected beauty that arises when things don’t line up perfectly. Printed in four spot colors with a blind emboss by EM Letterpress, the piece layers vibrant hues and shifting compositions to evoke moments of creative tension and serendipity. It’s a reflection of our belief that design thrives in experimentation, that imperfection can lead to discovery, and that a simple printed card can still make a meaningful human connection in an increasingly digital world.

From the original award submission.