AMPLIFY: Chinatown-International District Small Business Pass

During AANHPI Heritage Month, Intentionalist partnered with local government, companies, and nonprofit organizations on AMPLIFY: Chinatown-International District, a community-driven initiative to support 35 small businesses throughout Chinatown, Japantown, and Little Saigon. This initiative supports Mayor Bruce Harrell’s announcement of the Ambassadors Program to Improve Neighborhood Safety and Support Economic Revitalization in the Chinatown-International District, supported by City of Seattle, TAAF, Amazon, and CIDBIA. Intentionalist asked ConceptShell to design the AANHPI (Asian American Native Hawaiian Pacific Islander) Heritage Month graphics and the AMPLIFY branding. The AMPLIFY scope included creating the AMPLIFY logo, Small Business Pass poster, digital flyers, and assets to promote the 35 businesses. The graphics incorporate a simplified logo of the Historic Chinatown Gate, and illustrations to represent the cooperating business offerings.

From the original award submission.