America’s Beauty Show 2025 Digital Advance Program

The Story

The ABS 2025 Digital Advance Program serves as a comprehensive digital guide for attendees of America's Beauty Show, featuring 180 pages of content that includes stage performances, educational opportunities, sweepstakes, and advertisements from exhibitors. This year, the program was effectively disseminated through the organization’s website, email campaigns, and social media platforms, enhancing ticket sales. The initiative proved successful, as ticket purchases by the Thursday before the event matched the total admissions from the previous year’s show, demonstrating the program's impact on attendance and engagement.