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Allen's Camera Rebrand | GDUSA Gallery

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American Graphic Design Awards Winner

American Graphic Design Awards 2025

Allen's Camera Rebrand

Allen’s Camera rebrand blends modern design with vintage traditions, appealing to both loyal customers and new creatives.

In the entrant's words

The Allen’s Camera rebrand pays tribute to the store’s long-standing legacy in film photography while introducing a refined, modern identity. The new design (stationary, packaging, and brand book) combines modern aesthetics with vintage photography traditions, appealing to loyal customers while attracting a new generation of creatives. Timeless typography and a thoughtfully minimal aesthetic capture the enduring art of photography, reflecting Allen’s Camera’s evolution as a trusted name for photographers of every generation.

From the original award submission.

School

Utah Valley University