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American Graphic Design Awards Winner
American Graphic Design Awards 2025
Allen's Camera Rebrand
Allen’s Camera rebrand blends modern design with vintage traditions, appealing to both loyal customers and new creatives.
School
Utah Valley UniversityCategory
Student DesignCreative Credits
Creative DirectorJonathan Bybee
DesignerSophia Duffin
DesignerRoss Richardson
DesignerOlivia Albright
DesignerCanyon Stewart
In the entrant's words
The Allen’s Camera rebrand pays tribute to the store’s long-standing legacy in film photography while introducing a refined, modern identity. The new design (stationary, packaging, and brand book) combines modern aesthetics with vintage photography traditions, appealing to loyal customers while attracting a new generation of creatives. Timeless typography and a thoughtfully minimal aesthetic capture the enduring art of photography, reflecting Allen’s Camera’s evolution as a trusted name for photographers of every generation.
From the original award submission.
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ShareCite this page
Utah Valley University. (2025). Allen's Camera Rebrand. GDUSA Design Gallery. https://gallery.gdusa.com/project/allen-s-camera-rebrand
Design briefing
An AI-assisted expert read. Included with Pro ($19/mo).
