Adam & Eve Good Time Fun Bunch

We’ve been taught since childhood to keep quiet about anything too X-rated. And to stimulate Adam & Eve’s toy line sales, that taboo was the very thing we had to undress. In order to rewrite their “dirty” reputation, we pushed what their products are really made for: fun. The strategy was simple. Rouse a smile, drop the audience’s defenses, then open the door to play. Enter the Goodtime Fun Bunch: a cheeky, cartoon crew proving just how silly it is to treat pleasure toys as something scary. An open invite to anyone ready to swap shame for fun.

From the original award submission.