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American Package Design Awards 2025
Naviluna's redesign fuses tradition with modernity, crafting an immersive chocolate experience through elegant packaging.
Complete visual identity system redesign including logo and packaging design for the chocolate brand 'Naviluna'. The Naviluna Packaging redefines artisanal chocolate packaging by seamlessly blending heritage and contemporary aesthetics. Drawing inspiration from organic gradients and raw textures, the design captures the natural essence of cacao origins, enriching the sensory experience. Elegant typography and fluid color transitions reflect the craftsmanship of bean-to-bar chocolate, creating a sophisticated yet culturally rooted brand identity. Each package tells a unique flavor story through poetic narratives on the front, adding depth to the consumer experience. This packaging design transforms Naviluna’s packaging into a harmonious fusion of tradition and modernity, elevating its artisanal chocolates into a premium, immersive brand experience.
From the original award submission.
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Rochester Institute of Technology. (2025). Naviluna - Cacao's Cultural Tapestry. GDUSA Design Gallery. https://gallery.gdusa.com/project/naviluna-cacao-s-cultural-tapestry
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Student Design
Firm
Pennsylvania College of Art & Design (PCAD)

Student Design
School
Academy of Art University

Student Design
School
Savannah College of Art and Design (SCAD)

Student Design
School
Academy of Art University