Pelement Products Packaging

PELEMENT wanted to introduce a season of refreshed product design as it moves towards a digitally integrated audience in the beauty industry. TriFold Visions created a new minimalist brand identity by simply designing with type and taking advantage of the negative space to build a new packaging system to promote easy brand identification with a vibrant color that supports not only a more upscale looking brand but also to amplify the quality of the product.

From the original award submission, lightly copyedited.