A Place Where... Fundraising Appeal Gatefold Self-Mailer

“A Place Where…” uses thoughtful design and clear storytelling to elevate a traditional fundraising appeal into an engaging print piece for Phillips Academy Andover. Built around a gatefold self-mailer format, the appeal uses a teaser question on the cover to create curiosity and encourage interaction. Opening the gatefold reveals a direct visual and narrative response, making the format itself an important part of the communication. The design combines bold typography, concise messaging, and vibrant photography to create a clean and approachable visual hierarchy. Images of students learning and engaging across campus add energy, while icons and graphic elements help highlight key messages. Throughout the piece, the design remains closely aligned with Andover’s broader brand standards while still feeling fresh and distinctive. The piece also balances strong creative execution with practical functionality. An integrated reply envelope and perforated response slip create a complete and easy-to-use package for recipients. The final result is a cohesive print piece that supports the campaign’s goals through clarity, consistency, and effective design.

From the original award submission.