An Evening of Magic Digital Campaign

Digital campaign for a fundraiser gala for a performing arts organization. The theme was "An Evening of Magic," inspired by the popularity of the film Wicked, and because the entertainment at the event had been in Wicked on Broadway. The campaign incorporated the signature pink and green colors from the musical/film, while creating an entirely different type/graphic treatment, while still alluding to the "magic" with the magic wand spark above the "I" in "magic." The campaign consisted of social media posts, email marketing, digital posters, and projected graphics at the event.

From the original award submission.