5 by 5 Design Website

As marketing experts, we know how important a company’s website is to its brand. We also know that an effective website needs to be a perfect combination of functionality and engaging visuals. Our new website helps highlight our services and better describes the process we use to do what we do. This internal marketing project followed a similar process as we provide to our clients. Starting with an audit and marketplace review, we uncovered opportunities for improvement, created a sitemap and wireframes to serve as a blueprint, and refreshed the design with new images, new team photos, more accessible fonts, and improved SEO elements. We also beefed up the content throughout the site with FAQs, more robust details about our process and our services, and new examples of our work. The outcomes led to several improvements: A more comprehensive about page to introduce ourselves to potential customers and collaborators and answer the question, “Why choose us?”; A refreshed work page to share samples of our work and feature the great clients that make our work possible; And an updated ideas page to share advice and newsworthy achievements and happenings.

From the original award submission.