Ovelo Website Design

Ovelo is a full rebrand of a Hollywood multifamily community positioned for modern urban trendsetters. Located near Hollywood and Vine, the property balances cultural vibrancy with the need for personal retreat. The identity is rooted in duality—energy and escape—expressed through circular linework, cinematic typography, and a sun-washed palette of navy, ochre, and olive. The name Ovelo evokes movement and rhythm, reflecting both the creative pulse of Hollywood and the cyclical nature of city life. The digital experience brings the brand to life through immersive photography, editorial layouts, and layered transparency effects. Designed for walkable, culturally engaged residents, Ovelo redefines apartment living as a sophisticated urban sanctuary.

From the original award submission.