Silvio & Filomena’s Olive Oil Packaging System

The best brands begin with a story worth telling. Silvio & Filomena's Olive Oil was never meant to be just another product on a crowded shelf. It began with two people, their family, and a legacy built through hard work, tradition, and love. Brand Force 5's responsibility was to capture that legacy in a way that felt timeless, authentic, and worthy of the name on the bottle. The process began with the logo itself. Two Fs come together to create an S. One F represents Filomena and the other represents their daughter Florence. The S represents both Silvio and their daughter Sue. More than a monogram, the logo became a symbol of family, representing the people who define the brand. The packaging was built around that identity, with every design decision supporting the story rather than competing with it. The result is a brand that feels as timeless and enduring as the family legacy that inspired it.

From the original award submission.