2025 Community Health Impact Report

Objective The Corewell Health 2025 Community Health Impact Report demonstrates the health system's commitment to advancing health equity and improving outcomes for millions of Michigan residents — through expanded access, greater affordability, enhanced safety, and higher-quality care. The theme, “Charting a healthier future through change” helps summarize that. The Report is designed for a broad range of stakeholders, including healthcare decision-makers such as providers, patients, and families, as well as community partners spanning healthcare organizations, payers and insurers, government agencies and regulators, and community-based organizations. Together, these audiences influence, support, and directly benefit from Corewell Health’s community programs, strategic partnerships, and advocacy initiatives. To engage these stakeholders, the Report combines compelling storytelling with rigorous, data-driven evidence — translating complex health challenges into clear, actionable narratives that demonstrate measurable outcomes and long-term community impact along with a compelling impactful design and bold custom illustrations. Strategy & Execution To bring the 2025 Community Health Impact Report to life, we assembled a cross-functional team spanning Impact and Belonging leadership and the Avila report team, integrating project management, editorial, and design. The 70-page report is organized around Corewell Health’s core portfolios and key focus areas, providing a cohesive framework that guides readers through the breadth and depth of the health system's community work. To ensure authentic, comprehensive storytelling, the team engaged leaders across the organization to surface compelling narratives and substantive data that reflect real impact on the ground. By incorporating direct insights and feedback from external stakeholders — including community partners, patients, and healthcare decision-makers — the Report reflects a fuller, more credible picture of Corewell Health’s reach and influence across Michigan communities. Creativity Visually, the Report makes an immediate impression. Bold, colorful custom illustrations celebrate Michigan's landscapes, local communities, and the spirit of the health system — seamlessly woven with original photography to create a dynamic, cohesive look and feel. The design team thoughtfully pushed brand guidelines, introducing a fresh visual language that feels both distinctive and on-brand. Infographics help transform complex metrics into clear, compelling visuals, while purposeful graphic design directs the reader's eye to key stories, standout quotes, and defining facts. Results & Impact The 2025 Community Health Impact Report increases visibility of Corewell Health's community impact work, reinforces organizational accountability, and deepens stakeholder understanding of the health system's commitment to better health outcomes. The Report serves as a powerful platform for connection — aligning internal teams around a shared mission while demonstrating to external partners, policymakers, and communities that Corewell Health is genuinely invested in the health and well-being of the people it serves. Achievements • Generated more than 1,000 views on the Corewell Health intranet — illustrating meaningful internal engagement and organizational pride in the health system's community impact work. • Strategically distributed to high-value external audiences, including state legislators, board members, and senior leaders, ensuring the Report reached those with the greatest influence over community health policy and investment. • Published on Corewell Health's external Healthier Communities page, reinforcing transparency and accessibility for community partners and the public. • Strengthened awareness of Corewell Health's community investments, programs, and measurable outcomes among stakeholders across the state. • Built and reinforced trust and credibility — both internally and externally — by demonstrating concrete delivery against the organization's commitments. • Positioned Corewell Health as a visible, engaged, and accountable partner in advancing community well-being across Michigan. By reaching leaders of influence, community partners, and the people they serve, the Report deepened appreciation for Corewell Health's impact across Michigan, reinforced an enduring commitment to making meaningful, measurable differences in the communities that need it most, and positioned Corewell Health as a trusted community partner.