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American Package Design Awards Winner
American Package Design Awards 2025
Holmes Smokehouse Pecan Smoked Sausages Rebrand and Packaging
Holmes Smokehouse's rebrand blends Texan heritage with modern design to capture a national audience.
Firm
Stacy Karzen LLCCategory
Food & BeverageCreative Credits
Creative DirectorStacy Karzen
DesignerStacy Karzen
In the entrant's words
Before - After for submission reference only. Holmes Smokehouse is a beloved Texas Smokehouse brand ready to GO BIG on the National stage. This family-run company has deep roots in the heart of Texas dating back to 1971. The rebrand retains some true grit and Texan bravado while weaving in a refined typographic approach that derives a hint of inspiration from the southern masters at Hatch Show Print.
From the original award submission.
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Stacy Karzen LLC. (2025). Holmes Smokehouse Pecan Smoked Sausages Rebrand and Packaging. GDUSA Design Gallery. https://gallery.gdusa.com/project/holmes-smokehouse-pecan-smoked-sausages-rebrand-and
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