Happy Dirt Identity and Packaging System

Seems like we are all trying to eat healthier. Yet produce labels and claims can be downright confusing and even intimidating, especially for those of us new to organics. And there are some who make eating organic more about dogma, than exercising a healthy choice. So as Eastern Carolina Organics geographically outgrew their name, we saw an opportunity to cut through the confusion and be a beacon for organic farming. What if our identity system would stand out and make the idea of organic more appealing and interesting to the everyday shopper? What if we could turn nature’s heroes into spokespeople? What if everything you bought in the produce department told a tiny, yet integral piece of the organic farming story? Now that’s the nature’s rhythm in a place called Happy Dirt.

From the original award submission.