Allure Fruited Sour Ale Series

Long before their first beer was brewed and poured, when Pollyanna Brewing Company was only an idea amongst friends (2013), RAS Communications was there each step of the way to help establish an identity, build a brand, and propel that brand. Over the years we have designed dozens of beer labels for Pollyanna. We pride ourselves on our brand consistency, the nuances we work into various projects, and the creativity and attention to detail which has become our hallmark. The Allure Ale series is a prime example. Between 2013 and 2023, RAS created 19 labels for Pollyanna Allure Sours. In 2023 we entered our design for Dragon Fruit Allure in the Graphic Design USA's American Package Design Award competition — and won! Interestingly enough, while we were winning awards, Pollyanna was in the process of planning a rebranding and redesign of the Allure line. Fortunately, they looked once again to RAS Communications to bring the new label design to life! Throughout 2024, RAS Communications created 8 new labels for the Allure Fruited Sour Ale series, which we proudly enter in this year's competition.

From the original award submission.