The Bee Society: Honey Holographic Jars Packaging

When a honey producer transitioned from wholesale to retail, we had the opportunity to build her brand from the ground up—creating a cohesive identity that spanned raw honey, bath, and body products. With the client also being a florist, we wove her passion for flowers into the design, using a peony as the focal point. Overlaid with a honeycomb pattern and printed on holographic film, the packaging catches the light with a subtle, captivating shimmer. Rooted in Eastern Washington—home to world-class wine regions—her honey quickly gained interest from wineries. Inspired by the wine industry’s AVA designation, we embraced this regional connection, labeling the honey “Columbia Valley AVA.”

From the original award submission.