Teaspressa Luxe Mixer Cubes

New packaging format and design for Teaspressa Luxe Mixer Cubes. The original product format required educational or contextual merchandising to communicate product value—and was widely sold in gift/novelty stores. Teaspressa wanted to expand their retailer presence from gift/novelty to mainstream grocery and beverage, which required not only a new, larger packaging format, but a more didactic design strategy that would quickly explain the unfamiliar product to consumers, while also providing clearer use instructions on the back. Since launching in Fall 2024, the brand has sold out of this format and is expanding flavor offerings.

From the original award submission.