NEFER Branding and Package Design

The pyramid form at the top of ancient Egyptian obelisks was covered in gold to honor the sun god Re. Here the ‘mark’ is the top-down view of the obelisk but with one red face as a symbol for the Red Mountain AVA. NFR is the ancient Egyptian word for ‘good or beautiful’. To make it pronounceable, modern linguists added the letter E between each of the three characters to make it NEFER. As additions, we stylized the E and changed its color to emphasize the original form - NFR. Finally, the notch in the paper on the back side of the wrap label is an obelisk and the basis for the original Obelisco Estate brand.

From the original award submission.