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GDUSA Award Competition · 2024
Health & Wellness Design Awards
- 147
- Winners
- 79
- Firms
- 1
- Categories
Trends of 2024
This year's Health & Wellness Design Awards showcase a striking commitment to minimalist aesthetics, with 101 projects embracing simplicity to communicate clarity and purpose. Notable examples include the "BalanceBuddy App" by Grace Snow, which utilizes a clean interface and soothing color combinations of soft whites and gentle blues, and "I AM CALIFORNIA DIFFERENT" by The Word & Brown Companies, featuring vibrant coral accents against a backdrop of stark black and white. The overall palette reflects a blend of fresh and inviting tones, such as sunny yellows and tranquil blues, reinforcing a sense of well-being.
In a year-over-year comparison, the total number of winning projects has decreased from 182 to 147, signaling a potential shift in focus towards quality over quantity. While health-and-wellness remains the dominant style, the rise of bold typography and graphic design has been notable, as seen in the "VIBES Public Health Advertising Campaign" by Tiara Agency, which employs striking typefaces to grab attention. The "TopCare Fresh Breath Oral Rinse" packaging by Topco Associates, LLC, further exemplifies the trend with its modern design and vibrant color palette, showcasing how brands are evolving to resonate more deeply with their audiences in the health sector.
GDUSA editorial · drafted with archive analytics, reviewed by editors
![The Power of [&] Logo — Health & Wellness design — by The Word & Brown Companies — 2024 GDUSA award entry](/_next/image?url=https%3A%2F%2Fvdvgnrykwiujoqpefjje.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fproject-images%2Fc9086a8c-6adc-4799-8c23-80b1d561ce1d.jpg&w=1920&q=75)
