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GDUSA Award Competition · 2023
Health & Wellness Design Awards
- 182
- Winners
- 93
- Firms
- 1
- Categories
Trends of 2023
The 2023 Health & Wellness Design Awards showcase a remarkable 182 winning projects, maintaining the same number as last year, yet revealing a subtle evolution in focus. The dominant styles reflect a strong commitment to health-and-wellness themes, alongside a minimalist approach that emphasizes clarity and simplicity. Notable projects include the "Healthy Living Grant Logo" by Alight Solutions, which employs a clean black and white palette with a touch of vibrant yellow, and the "Mycelia Therapy Collective Brand Identity" by ConceptShell, featuring earthy tones and soft blues that evoke a sense of calm and connection.
This year, campaigns have emerged as a significant category, with projects like the "Discover Senior Living Your Way Campaign" by Werremeyer Creative and the "FitRight Fresh Start Social Media Campaign" by Street Level Studio showcasing bold typography and striking color contrasts, such as warm coral and deep navy. The overall palette leans towards bright whites and soft grays, punctuated by accents of electric blues and warm yellows, creating a fresh yet approachable aesthetic. In contrast, website designs have receded, indicating a shift in focus towards more dynamic and engaging formats that prioritize narrative and community engagement.
GDUSA editorial · drafted with archive analytics, reviewed by editors
![2023 Word & Brown Ad Campaign ([&] Effect) — Health & Wellness design — by The Word & Brown Companies — 2023 GDUSA award entry](/_next/image?url=https%3A%2F%2Fvdvgnrykwiujoqpefjje.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fproject-images%2Fff443fab-eea7-4bec-8417-e27c9b2dd2ed.jpg&w=1920&q=75)
