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GDUSA Award Competition · 2023
Digital Design Awards
- 181
- Winners
- 111
- Firms
- 1
- Categories
Trends of 2023
In 2023, the Digital Design Awards showcased 181 winning projects, underscoring a continued dominance of digital design, with a notable emphasis on brand identity and tech applications. Exemplary works like "Tulsa For You & Me Website Design" by Manual Labor and "Website Redesign" by Knox Design Strategy highlight a trend towards clean, minimalist aesthetics, often employing a stark contrast of pure whites and deep blacks. The palette frequently features vibrant accents, such as golden yellows and soft corals, creating a contemporary yet approachable visual language that resonates with users.
Year-over-year, the rise in nonprofit and social media projects reflects a shift towards more community-focused and interactive design narratives. Projects like "Dartmouth Health Honor A Caregiver Campaign" by Donlon Agency and "6 Smart, Easy, Fun Ways to Buy Black" by AARP Publications illustrate this trend, utilizing a warm palette of grays and inviting blues to foster connection and engagement. Overall, the 2023 winners reveal a preference for bold typography and modern layouts that balance functionality with an emotional appeal, further enhancing the user experience in an increasingly digital world.
GDUSA editorial · drafted with archive analytics, reviewed by editors
![[&] Effect Campaign Eblast Series — Digital Design — by The Word & Brown Companies — 2023 GDUSA award entry](/_next/image?url=https%3A%2F%2Fvdvgnrykwiujoqpefjje.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fproject-images%2Fc96599c8-8a90-40ec-97e6-341d1ed426f9.jpg&w=1920&q=75)
