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GDUSA Award Competition · 2022
Digital Design Awards
- 179
- Winners
- 97
- Firms
- 1
- Categories
Trends of 2022
The Digital Design Awards 2022 showcased a remarkable 179 winning projects, reflecting a significant rise from 148 in 2021. Dominating the landscape were digital design and website projects, with a strong emphasis on minimalist aesthetics and bold typography. Notable examples include "Saving Sanity Website Design" by AdSharp, which employs a crisp contrast of stark whites and deep blacks, and "The Paul Rand Museum" by Kennesaw State University, characterized by vibrant coral accents against a soft gray backdrop. These projects exemplify a preference for clean lines and functional elegance, with a palette that oscillates between bright coral, muted grays, and deep blacks.
The year also saw the emergence of branding and campaign projects, indicating a shift towards more cohesive visual identities and strategic storytelling. "Market Impacts Landing Page" by Bank of America, Enterprise Creative Solutions, utilizes a fresh green to convey growth and sustainability, while "Trail to Mt. Monadnock Holiday Social Media Campaign" by Adduco Communications showcases playful visuals that engage audiences with warmth. As digital design continues to evolve, the balance between minimalism and boldness remains a defining characteristic, suggesting that designers are increasingly focused on creating impactful, memorable experiences.
GDUSA editorial · drafted with archive analytics, reviewed by editors
